Brand & Collaboration Experience
Founded and built a brand within the GTA / FiveM gaming community, specializing in custom virtual jewellery and assets. This venture led to a collaboration with UK grime artist Saf One, initially designing multiple pieces of virtual jewellery for him and his network. The success of these projects evolved into creating real-world jewellery concepts, professionally developed to be concept-ready for jewellers — bridging the gap between virtual design and tangible luxury products.