I'm a versatile Midweight Digital Designer with experience across print and digital. I create engaging, results-driven work for clients in luxury, gaming, and entertainment. Passionate about sectors like travel, music, and leisure, I’m drawn to projects that inspire both creatively and personally. From branding to digital campaigns, I tailor solutions to meet goals and connect with audiences. My background spans freelance, in-house, and agency roles (2018–2024), equipping me with strong communication, creative problem-solving, and a collaborative mindset. I’m eager to apply these strengths to experience-led projects that leave a meaningful and lasting impact.

From the age of 4, gaming on the PS1 became a core part of my life. At 14, I began experimenting with design by creating small edits and selling YouTube backgrounds for £5 at secondary school. One day, my art teacher, Mr. Sans, told me: “You can be a Graphic Designer!” — and that moment ignited my passion for art and the digital world.

My first industry experience came at a small print shop in East London, followed by offers from Central Saint Martins and Kingston University. Instead of pursuing a degree, I chose to enter the design world directly, working with small businesses until I secured an apprenticeship with Verb Brands, an agency serving some of the world’s most prestigious luxury brands. This gave me my first real insight into professional design pipelines.

When COVID-19 hit, redundancies reshaped my path. After moving with my mother from London to Shropshire, I began exploring GTA RP — just as the NFT boom faded and the idea of the metaverse was gaining traction. Alongside freelancing at NFTIE (part of Velvet Badger), I discovered that GTA RP simulated a real society within a virtual space. Out of curiosity, I role-played as a designer and started creating assets. One project — a 3D animation — led to someone asking for my PayPal and sending me £100. That was the moment I realised my virtual work had tangible real-world value.

From there, I fully committed to mastering the pipeline for GTA RP design: 3D modelling, animation, branding, and asset creation. By treating in-game projects like real client briefs, I built a reputation, launched my own brand, and began collaborating with major UK artists. I’ve even had conversations with Rockstar employees, who encouraged me to pursue Game Art or Product Design as a formal path.

Looking ahead, my next chapter is to return south to Brighton, connect with D&B artists, immerse myself in the UK festival and rave scene, and bring my skills into a creative design agency environment where I can work across a wide range of projects.

Key Influences on My Career

Mr. Sans – The Warren School (2013)
At 15, Mr. Sans noticed my growing passion for Adobe software. One day, he looked at me and said:
“You can be a Graphic Designer!”
That simple sentence changed everything. Until that moment, I had no idea what I wanted to do—but suddenly, I could see a future doing something I genuinely loved.

Chris Donnelly – CEO & Founder, VERB Brands (2021)
“I employed you because I can see the entrepreneur within you.”
At a time when I felt directionless, Chris’s belief in me gave me the confidence to trust my instincts and pursue my career with purpose.

Joe Sayer – Lead Designer, VERB Brands (jjsd.co.uk) (2021)
“You have the eye for branding.”
Joe helped me recognise one of my core strengths—understanding the nuances of branding and applying them creatively. That insight continues to influence how I approach every design challenge.

Jack Thake – Designer (jackthakedesign.co.uk) (2021)
“Follow the process.”
When I was creatively scattered, Jack helped transform my raw creative energy into a more structured and refined approach. He taught me to slow down, respect the process, and focus on each stage of design. That mindset became a major turning point in my growth.

Charlie – Diversion Audio (2024)
“I want to make DnB events affordable for the masses!”
Charlie's passion reminded me how important it is to genuinely believe in the industries and communities you design for. His words reinforced a key lesson: when you have a deep affinity for what you’re designing, your work becomes more purposeful, creative, and authentic.

Mum & Family
When I told her at 15 that I wanted to be a Graphic Designer, she did everything in her power to support me—along with the rest of my family. With two inspiring uncles who are entrepenurs who have heavily They respected my choice not to go to university, even though I had unconditional offers from Kingston University and UAL. I made the firm decision to take a different route. It’s been a challenging journey breaking into the industry without a degree, but I’ve stayed persistent. And I’m still persevering—because I believe in what I do.