How I made an Brand Based Within The Gaming Community

When I first started playing GTA RP, I realised it wasn’t just a game — it was a fully functioning virtual society, almost like a metaverse. Out of curiosity, I decided to role-play as a designer, offering creative services inside the game. What began as a simple experiment quickly turned into something much bigger.

After making a few design pieces for in-game currency, I received a message on Discord from someone who asked for my PayPal. They paid me £100 for a 3D animation — my first taste of how virtual design work could hold real-world value. That moment was a turning point.

I committed myself to learning the entire design pipeline for GTA RP, from 3D modelling and animation to branding and asset creation. By treating the in-game community like real-world clients, I built a reputation for delivering high-quality, professional work. The demand grew rapidly — to the point where I developed my own brand and began collaborating with major UK artists who wanted to bring their identity into the virtual world.

GTA RP became more than just a game; it was a launchpad for me to combine creativity, business, and technology in a way that mirrors the real design industry. The experience opened doors, sparked conversations with Rockstar employees, and made me seriously consider further studies in Game Art or Product Design.