Hi I’m Arif (Rif)
Junior / Mid - weight Designer blending digital, 3D, and brand design
The sectors I’ve worked across are luxury, music & entertainment.
Moncks Of Dover Street
Designed the full website for Moncks of Dover Street, a brasserie in Mayfair, London. I followed the branding closely, using typography, patterns, and historical imagery to reflect the venue’s heritage. The full design and process are available in the project showcase.Diversion Audio
Diversion Audio — Logo Design & Brand Development
Contributed to the logo and early visual identity for Diversion Audio, a UK Drum & Bass/Jungle collective. The brand has grown steadily, hosting events with artists like Bladerunner of Kings of the Rollers and building a strong presence in the scene.-
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The Hairy Bastard
The Hairy Bastard’s business cards reflect its industrial aesthetic with matte-laminated silk stock and Spot UV maps, connecting clients to Brick Lane’s vibrant, culturally rich environment.
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The Stow
The Stow is a Walthamstow brewery concept for which I designed a branding package, including a logo and beer bottle labels, to support partners exploring a startup brewery idea.
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Trend
While working as a Digital Designer at Verb Brands, I was assigned a branding project for the agency’s networking event, Trend. I created designs for banners, leaflets, and tote bags.
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Dilchad
Dilchad is an Indian restaurant located in Liverpool Street, London. For their Christmas campaign, I designed a set of posters and a festive menu. Below are my initial concept sketches followed by the final outcomes.
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The Sunil Gavaskar Project
I was responsible for designing the entire website for The Sunil Gavaskar Collection, which features three separate NFT collections. Sunil Gavaskar, a legendary cricket player, launched this project to strengthen his connection with fans and followers through digital collectibles.
