Hi I’m Arif (Rif)

I’m A Multidisciplinary Designer

With 4 years collective experience spanning across print, digital, and 3D Design, I’m passionate about supporting businesses across the UK & the Globe.

Strive For Excellence

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Strive For Excellence /

Moncks Of Dover Street

Designed the full website for Moncks of Dover Street, a brasserie in Mayfair, London. I followed the branding closely, using typography, patterns, and historical imagery to reflect the venue’s heritage. The full design and process are available in the project showcase.
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Be Free

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Be Free /

Diversion Audio

Diversion Audio — Logo Design & Brand Development
Contributed to the logo and early visual identity for Diversion Audio, a UK Drum & Bass/Jungle collective. The brand has grown steadily, hosting events with artists like Bladerunner of Kings of the Rollers and building a strong presence in the scene.
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Provide Solutions

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Provide Solutions 〰️

Middlewich Roofing

Middlewich Roofing, a family-run business with 60 years of legacy, approached me for a full website overhaul. After consultation, we decided on a complete rebrand. I worked closely with the team to plan the project, setting a clear budget for UX/UI, branding, and development. The project took two months: one for design and one for development, using Illustrator and Figma. More details are available in the project showcase.
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  • The Hairy Bastard

    The Hairy Bastard’s business cards reflect its industrial aesthetic with matte-laminated silk stock and Spot UV maps, connecting clients to Brick Lane’s vibrant, culturally rich environment.

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  • The Stow

    The Stow is a Walthamstow brewery concept for which I designed a branding package, including a logo and beer bottle labels, to support partners exploring a startup brewery idea.

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  • Trend

    While working as a Digital Designer at Verb Brands, I was assigned a branding project for the agency’s networking event, Trend. I created designs for banners, leaflets, and tote bags.

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  • Dilchad

    Dilchad is an Indian restaurant located in Liverpool Street, London. For their Christmas campaign, I designed a set of posters and a festive menu. Below are my initial concept sketches followed by the final outcomes.

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  • The Sunil Gavaskar Project

    I was responsible for designing the entire website for The Sunil Gavaskar Collection, which features three separate NFT collections. Sunil Gavaskar, a legendary cricket player, launched this project to strengthen his connection with fans and followers through digital collectibles.

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