Hi I’m Arif
Multidisciplinary Designer Helping Brands Across the UK & The Globe Stand Out
I’m a Midweight Multidisciplinary Designer based in Shropshire and relocating to Brighton. With experience spanning print, digital, and branding design, I’m passionate about supporting businesses across the UK.
Moncks Of Dover Street
Designed the full website for Moncks of Dover Street, a brasserie in Mayfair, London. I followed the branding closely, using typography, patterns, and historical imagery to reflect the venue’s heritage. The full design and process are available in the project showcase.
JMA Customs
Founded JMA Customs, a brand within the GTA V RP (FiveM) community, praised by two Rockstar Games employees. Self-taught in 3D asset creation, designing custom clothing and jewellery for players. Tools used: Illustrator, Photoshop, 3Ds Max, Blender.
Saf One
Founded and built a brand within the GTA / FiveM gaming community, specializing in custom virtual jewellery and assets. This venture led to a collaboration with UK grime artist Saf One, initially designing multiple pieces of virtual jewellery for him and his network. The success of these projects evolved into creating real-world jewellery concepts, professionally developed to be concept-ready for jewellers — bridging the gap between virtual design and tangible luxury products.
Middlewich Roofing
Middlewich Roofing, a family-run business with 60 years of legacy, approached me for a full website overhaul. After consultation, we decided on a complete rebrand. I worked closely with the team to plan the project, setting a clear budget for UX/UI, branding, and development. The project took two months: one for design and one for development, using Illustrator and Figma. More details are available in the project showcase.
Diversion Audio
Diversion Audio — Logo Design & Brand Development
Contributed to the logo and early visual identity for Diversion Audio, a UK Drum & Bass/Jungle collective. The brand has grown steadily, hosting events with artists like Bladerunner of Kings of the Rollers and building a strong presence in the scene.
Riffing It Out
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The Hairy Bastard
The Hairy Bastard’s business cards reflect its industrial aesthetic with matte-laminated silk stock and Spot UV maps, connecting clients to Brick Lane’s vibrant, culturally rich environment.
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The Stow
The Stow is a Walthamstow brewery concept for which I designed a branding package, including a logo and beer bottle labels, to support partners exploring a startup brewery idea.
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Trend
While working as a Digital Designer at Verb Brands, I was assigned a branding project for the agency’s networking event, Trend. I created designs for banners, leaflets, and tote bags.
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Dilchad
Dilchad is an Indian restaurant located in Liverpool Street, London. For their Christmas campaign, I designed a set of posters and a festive menu. Below are my initial concept sketches followed by the final outcomes.
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The Sunil Gavaskar Project
I was responsible for designing the entire website for The Sunil Gavaskar Collection, which features three separate NFT collections. Sunil Gavaskar, a legendary cricket player, launched this project to strengthen his connection with fans and followers through digital collectibles.
